Phoenix Children's Hospital Foundation teamed up with Arizona State University for one EPIC event. Over nine months, 12 patients worked closely with 12 student fashion designers and 12 storytellers to harness their inner powers.

Through the Cronkite Public Relations Lab, my teammates and I documented, branded, and strategized the entire process – creating an award-winning, nationally recognized campaign and new signature fundraising event.

Together, we built one of the most successful fundraisers the foundation has ever had that caught the attention of prominent media including Today's Hoda Kotb. Guests and donors witnessed the stories of all 12 patients on screen as the real-life superheroes took to the runway, transformed by the power and strength they've carried with them all along.

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